Better Results with Recurring Reach

Our targeted media channels create a powerful and consistent connection between your brand and your target audience within franchising. We produce industry-leading education conferences that bring together franchisors, franchisees, opportunity seekers and suppliers. Then we amplify your message to these audiences with Recurring Reach through our magazines, digital advertising, PR syndication and custom email campaigns. With exposure before, during and after our franchising conferences, you get maximum impact for your brand and growth throughout the year.


To reach, influence, and motivate the largest audience of franchise executives and multi-unit owners, your number one event resource is Franchise Update Media. The Multi-Unit Franchising Conference (MUFC) brings the largest group of Multi-Unit Franchisees together for content, networking and finding new brands. The Franchise Customer Experience (FCXC) and Franchise Leadership & Development Conferences (FLDC) bring Franchisor Executives together for networking, content and to identify products and services to help grow their brands.


Focused on franchise education, Franchise Update Media has been publishing franchise publications for more than three decades. Rich in content, powerful in message, Multi-Unit Franchisee Magazine and Franchise Update Magazine tell the story of successful franchise professionals. The Annual Multi-Unit Franchisee Buyer's Guide provides a comprehensive overview of Franchise Brands seeking Multi-Unit Franchisees.


Our up-to-date, exclusive franchise content and industry news consistently attracts new visitors and quality prospects. Our digital product line includes, newsletters, custom email campaigns and sponsored content to support your franchise and/or sales initiatives.


Multi-Unit Franchising Conference
March 25-28, 2025

The annual Multi-Unit Franchising Conference (MUFC) is the go-to event for multi-unit franchisees and investors in various sectors. Influenced by a top-tier advisory board, the conference offers tailored programs to help franchisees grow. It serves as a key deal-making platform for Franchisors, Multi-Unit Franchisees and Service Providers. 


2023 FCXC_Main Logo _No Year
Franchise Customer Experience Conference
June 18 - 20, 2024
Be a part of the ground-breaking new space for the ideas, inspiration and networking for franchise leaders charged with improving the experience and outcomes for all customers, including consumers, businesses, franchisees, and employees. FCXC brings together leaders in operations, marketing and technology, along with CEOs and Presidents leading the charge to deliver an outstanding customer experience. The event features compelling content and top speakers that help drive alignment across functions, along with focused learning tracks in each area to sharpen skills and network with other franchising leaders in similar roles. 
Franchise Leadership & Development Conference
October 16 - 18, 2024

The Franchise Leadership & Development Conference (FLDC) is the premier networking event for Franchise CEOs, Presidents, COOs, CDOs, and Franchise Development Executives. Our conference advisory board is comprised of the brightest experienced leaders in the franchise industry today. They provide direct input in the development of the quality programs and content for this conference. With our dynamic agenda touching on facets of franchise development, the conference provides education to enhance franchisee recruitment, sales and development, and professional leadership. Our STAR Awards program is the premier industry awards program honoring the best franchise development programs.


"At Benetrends, we recognize the value of strong partnerships and are continually impressed by the unparalleled dedication Franchise Update Media shows to the betterment of the franchising community. Their mission to help all stakeholders in franchising is not just a statement; it's evident in every conference they host and every article they publish."

CEO of Benetrends
Board member for the Multi-Unit Franchise Conference

"I particularly love the quality of content Franchise Update Media delivers. From the Franchise Leadership and Development Conference, to MUFC, they consistently provide an invaluable platform for learning, networking, and inspiration. It's a one-stop-shop for everything you need to grow and succeed in franchising."

VP of Marketing at Benetrends

"As an organization, we wholeheartedly endorse Franchise Update Media. Their focus on educating and uplifting the franchise community truly sets them apart. We look forward to many more years of collaboration and mutual growth."

CEO of Benetrends
Board member for the Multi-Unit Franchise Conference